Today Channel 4’s sister channel E4 has made the bold decision to halt broadcasting any programmes until this evening in a bid to encourage their viewers to vote. The channel, which is aimed at youths between the ages of 16-24, will instead broadcast a cartoon of a purple creature asking viewers to get off the sofa and vote because ‘there is nothing more important than democracy and Hollyoaks‘.
Happily, the broadcaster has managed to find a way to combine both democracy and their popular soap opera among their top priorities. Programmes will resume tonight at 7pm, just in time for Hollyoaks.
In fact, statistics by Barb show that all the channel’s most popular programmes begin after 7pm. The only E4 programmes to make it into the Top 30 for digital channels all air after 7pm, their viewing figures for the week ending 26 April were:
- The Big Bang Theory, 1.67 million
- The 100, 1.08 million
- Made in Chelsea, 0.79 million
- Hollyoaks, 0.78 million
Since polling stations close at 10pm, Mr S suspects that the channel could make a more impressive impact by ceasing all broadcast until closing time.
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