In their seemingly relentless drive to spend other people’s money on initiatives they don’t want and didn’t ask for, the latest genius project from the Irish government is all about climate change. Of course it is. This is a government, after all, which has been accused of wanting to cull Ireland’s cows in an effort to reduce emissions.
But even by the rather eccentric standards of Official Ireland’s incessant attempts to socially engineer the population, the ‘A Brush With Climate’ scheme is truly a classic of its kind.
The project is funded by the Department of Education, supported by the Research Ireland Discover Programme and overseen by University College Cork’s office of sustainability and climate action. Any time the government, an NGO and academia join forces the results are usually farcical. This time is no different.
Inspired by a movement that originally began in Australia, the ‘A Brush With Climate’ scheme will train hairdressers and barbers to discuss climate change with their captive customers.

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