Why does EU ‘in’ campaign insist on insulting voters’ intelligence?

David Cameron wants to get the European Union referendum over with quickly — and understandably so. Things are still going well for him, and his political opposition is in disarray. The ‘in’ campaign will draw heavily upon his personal authority and the public is not (yet) fed up with him. Ideally, he wants to start campaigning next month — and many of his allies are at it already. Opinion polls show a large number of undecided voters. So this may very well be a campaign where a great many are open to persuasion and hoping for a high-quality debate. They will have been disappointed so far.

The ‘in’ campaign has been up and running for months, and recently secured large donations from Goldman Sachs and other American megabanks. With such resources, we should be hearing fresh, high-quality arguments delivered with passion and elan. Instead, we have had the likes of David Lammy, a former London mayoral hopeful, telling us that a million Indians died during the second world war ‘fighting for the European project’.