Rory Sutherland Rory Sutherland

Why does Amazon think my friend is a kidnapper?

Online data reveals all kinds of things about us that we’d never say out loud. In some cases, best hope it’s wrong…

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Jeremy Clarkson’s time has come

It’s a reasonable bet that if Jeremy Clarkson stood for prime minister tomorrow, he’d win by a country mile. Some might even crown him the next sovereign. At the farmers’ protest in Westminster yesterday, Clarkson dominated the coverage, overshadowing even the other luminaries in attendance. Like Trump, Clarkson has name recognition, independence, and a flair

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