James Jeffrey

Why are men being told to worry?

Adverts keep telling me I’m at risk

  • From Spectator Life
(iStock)

What’s a guy got to do these days to take a pee in peace? Standing at the urinal in London King’s Cross train station, I was trying to embrace the present, not dwell on the failures of the past or the great trials to come; and for a brief moment, I felt that Zen-like tranquillity that, as all guys know, is key to avoid a freeze moment at a public urinal. But then, ‘MALE SUICIDE IS AN INCREASING PROBLEM. IF YOU OR ANYONE YOU KNOW ARE HAVING THOUGHTS…’ blared the Tannoy system.

My inner Buddha fled. I left the public toilets thinking, ‘hmm, I don’t think I’ve been feeling particularly suicidal of late… But maybe?’ I was soon gazing at the latest poster campaign for prostate cancer (anti, not pro). One in eight! It sounds like the dire odds a second lieutenant faced on the front line in the first world war.

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