Joanna Williams Joanna Williams

Why are firefighters painting their nails to ‘redefine masculinity’?

FIrefighters had their nails painted to support the Hard as Nails campaign (Credit: Nottinghamshire Fire Service)

Call me old-fashioned but if I ever have the misfortune to be stuck inside a burning building, I want a fireman to come to my rescue. As the temperature rises, I won’t give two hoots as to whether my particular fireman is black, white, gay, straight, male or female. I just want someone brave enough to ignore the flames and strong enough to carry me down flights of stairs. A bit of Stoicism might be good too; I don’t want to have to hand out tissues to my weeping saviour. But a firefighter with a decent manicure? I’ll be honest, that comes way down my wish list.

Not, it seems, in Nottingham. Firemen based at the Stapleford Fire Station on the outskirts of the city recently took part in a male manicure initiative as part of the ‘Hard as Nails’ campaign.

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