Why are businesses so terrified of idiots?

I am boycotting Center Parcs. Admittedly, this is not going to have an enormous impact upon my life. It’s a bit like announcing with great pride and fervour that I am boycotting Clare Balding or Pakistan or goat’s cheese. All of those things I am perfectly able to live without and already do so. I will never eat goat’s cheese, visit Pakistan or watch Clare Balding.

I did once visit Center Parcs, mind — about ten years ago. It was excruciatingly awful — the kids hated it as much as we did. Extortionately expensive, restrictive, boring and full of who I can only describe as ‘tossers’ cycling along tarmacked lanes through scrubby faux-woodland with their awful children shrieking in kind-of hanging baskets affixed to the back wheels. A place for middle-class people possessed of no imagination and too much money. The awful chain-food slop in the overpriced restaurants, the supposed attractions which resembled the stuff in the brochure in much the same way as Theresa May resembles Margaret Thatcher.