Mark Earls

Who would have thought a herd could moonwalk?

The acclaimed web theorist, Mark Earls, says that the death of Michael Jackson unleashed the extremes of collective action: mass mourning and sick jokes

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Gavin Mortimer

Why Jaguar’s rebrand is doomed

Jaguar’s disastrous makeover has left many people wondering if it isn’t April Fool’s Day. It’s not, of course. After 89 years of success with pale, stale males, Jaguar – which is relaunching as an electric-only brand – has decided a new clientele is in order. Jaguar is gambling on attracting a younger, urban Progressive customer

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