Who will influence the EU referendum? Martin Lewis, not June Sarpong

The Money Saving Expert Martin Lewis is apparently the most trusted voice on the EU referendum, according to a new poll. James Morris from Greenberg Quinlan Rosner, who was also Ed Miliband’s former pollster, has examined the state of the referendum campaign and reports that it is very close. According to Morris’ research, 45 per cent believe Britain should remain in the EU, compared to 42 per cent who would vote to leave — a result that is within the margin of error. 11 per cent are undecided. This polling also shows a big difference in voting intentions among different demographics and age groups. 18-54 year old men and woman who are ABC1s are overwhelmingly in favour of remaining in the EU, while 55+ C2DE men and women appear to have completely opposite views — 63 per cent would vote to leave the EU. Older men and women who are ABC1s are almost evenly split on the EU question: The most interesting data is on which personalities are the most trusted on whether Britain should remain in the EU.