The thing that most surprised me about Scarlett Johansson being asked to cut ties with an Israeli company she was brand ambassador for was that the company in question was Soda Stream.
Soda Stream? Does she also work for Betamax and the Atari ST? I had no idea people still drank this 1980s icon, let alone that it was caught up in the world’s most interminably boring debate.
For Israelis and Palestinians the quest to find a peaceful settlement in this tiny piece of land, only 1.2 Waleses in size, is a matter of life and death. For foreigners active in the conflict on one side or the other it is an obsession.
I’ve always found it strange that people in the West are so fixated by the subject, especially now that the rest of the Middle East is filled with daily atrocities and injustices that dwarf anything in the Holy Land.
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