Flora Watkins

Who can afford to send Christmas cards any more?

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issue 30 November 2024

At this time of year I’d usually be writing dozens of Christmas cards, with a Snowball to hand, heavy on the Advocaat. Many would be to people with whom I have no contact at any other time of year. It can be quietly meditative to write a note with an actual fountain pen to an old school friend or neighbour.

But this time, in an abrupt break with tradition, I’ve bought just a couple of packets of cards. My list has been strimmed to include family, godchildren, a few very old people who’d miss receiving something in the post – and those to whom I can hand-deliver. The tradition of sending Christmas cards is under threat, not from e-cards or from Gen Z-ers who wouldn’t recognise an envelope if it gave them a paper cut – but from the price of a stamp.

In my mind, a stamp is still about 27p.

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