Flora Watkins

Who can afford to send Christmas cards any more?

Getty Images 
issue 30 November 2024

At this time of year I’d usually be writing dozens of Christmas cards, with a Snowball to hand, heavy on the Advocaat. Many would be to people with whom I have no contact at any other time of year. It can be quietly meditative to write a note with an actual fountain pen to an old school friend or neighbour.

But this time, in an abrupt break with tradition, I’ve bought just a couple of packets of cards. My list has been strimmed to include family, godchildren, a few very old people who’d miss receiving something in the post – and those to whom I can hand-deliver. The tradition of sending Christmas cards is under threat, not from e-cards or from Gen Z-ers who wouldn’t recognise an envelope if it gave them a paper cut – but from the price of a stamp.

In my mind, a stamp is still about 27p.

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