Mark Palmer

White power

Dentists will tell you cheerfully – and accurately – how little over-the-counter products do. But they’re keen to get in on the business

issue 09 April 2016

Ruby Wax makes the point (repeatedly but it still gets a laugh) that the British discovered the practice of brushing their teeth in the 1980s. I dare say our dental hygiene is the butt of more jokes throughout North America, where wearing a brace is something of a fashion statement.

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