Mark Palmer

White power

Dentists will tell you cheerfully – and accurately – how little over-the-counter products do. But they’re keen to get in on the business

issue 09 April 2016

Ruby Wax makes the point (repeatedly but it still gets a laugh) that the British discovered the practice of brushing their teeth in the 1980s. I dare say our dental hygiene is the butt of more jokes throughout North America, where wearing a brace is something of a fashion statement.

But something strange is happening on our side of the pond. This struck me — in fact, almost blinded me — a couple of weeks ago when a hotel manager introduced himself at a central London gathering and dazzled me. His teeth were super-white. They were super-straight, too, but it was the brilliance that startled me. It was as if someone had told the poor fellow to open wide and poured a pot of Dulux gloss into his mouth.

I couldn’t take him seriously. He might just as well have worn a badge saying ‘Sleazy Salesman.’ In fact, I’m ashamed to say that the whiter someone’s teeth are the less I trust him — or her for that matter.

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