Where have all the cool girls gone?

How would you describe Kate Moss? Supermodel, bad girl, party animal, everybody’s favourite plus-one? Well, after her latest announcement, you’d better add ‘wellness guru’ to that list.

The 48-year-old has just unveiled her health and lifestyle brand, Cosmoss, which she has positioned as ‘self-care created for life’s modern journeys’. The woman who once said her beauty regime consisted of ‘three Cs and one V’ – cigarettes, champagne, coffee and vodka – has switched to the three Ss, trademarking the phrase ‘soulful, sensual, self-aware’. Feels wrong, doesn’t it?

My first reaction to the news was: great, another cool girl who’s been swallowed up into the mundane world of green shakes and yoga. But maybe this was inevitable. There seems to be a noticeable lack of cool girls nowadays, with social media weeding out anything (and anyone) that isn’t filtered and poised to perfection.

Kate Moss with Helena Christensen and Sadie Frost in Paris in 2003 [Getty]

Wreaking havoc in your twenties and thirties is often cancelled out by becoming an intolerable bore in your forties, but I thought Kate Moss would be different