When they warned you about eight for the road

One for the road

Road safety campaigners were angered by the opening of the first pub at a motorway service station, on the M40 in Buckinghamshire.
— Drink-driving campaigns pre-date the motor-car: it was in 1872 that the first law was enacted that made it an offence to drive carriages, horses, cattle and steam engines under the influence of alcohol.
— The law didn’t catch up with motor cars until 1925, when a more general law made it an offence to drive any vehicle while drunk.
— The first drink-driving advert on TV appeared in 1964, warning drivers that after eight whiskies they were 25 times as likely to have an accident. A blood alcohol limit did not arrive until two years later.