Julie Burchill Julie Burchill

When did Christmas adverts become so unbearable?

Credit: John Lewis 
issue 27 November 2021

When I was young, I dated a man who wasn’t in advertising, but had lots of friends who were. Because I am witty, at some point during dinner — usually when dessert was being laid out with a platinum credit card — one of them would say: ‘Have you ever thought of working in advertising?’ I remember feeling real indignation, like someone had spat in my spritzer. I don’t care that Salman ‘Naughty, but nice’ Rushdie and Fay ‘Go to work on an egg’ Weldon started out that way; I had no intention of ending up in such a venal profession. So intense were my feelings that when, as a Bright Young Thing in the 1980s, I was asked to be one of the fresh faces which re-launched Croft Original in the style mags, I wrote a really rude letter back. I could kick myself now. Imagine all that free sherry.

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