It’s hard to keep track of Elon Musk. The X/Twitter boss has been busy taunting ‘TwoTierKeir’ Starmer over his handling of the UK riots, asking ‘What the hell is going on?’ in Britain. Musk has also launched legal action against a group of advertisers and major companies – including food giants Unilever and Mars – accusing them of unlawfully agreeing to ‘boycott’ X. ‘It is war,’ Musk said.
Musk’s bomb throwing delights his fans, but this legal action is a mistake
Although Musk’s bomb throwing delights his fans, this legal action seems like a mistake. The billionaire is a passionate advocate for free speech and must know that, even if – as seems unlikely – he wins this case, he can’t force anyone to advertise on X. So what is Musk trying to achieve?
Musk’s platform is claiming the loss of billions of dollars in advertising revenue. Linda Yaccarino, CEO of X Corp.,
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