The Spectator

What would Jesus buy?

The Bishops of England and Wales have excelled themselves in their efforts to promote the Church of England’s ‘Back to Church’ day (this Sunday).

issue 26 September 2009

The Bishops of England and Wales have excelled themselves in their efforts to promote the Church of England’s ‘Back to Church’ day (this Sunday).

The Bishops of England and Wales have excelled themselves in their efforts to promote the Church of England’s ‘Back to Church’ day (this Sunday). The Bishop of Sheffield has recorded a video on YouTube, Canterbury has presided over a rap-style radio ad: ‘No need to make no innovation. Please accept this as your invitation.’ But the Bishop of Reading, the Rt Revd Stephen Cottrell, has done best: he has opened up a theological can of worms. Jesus, he stated with great confidence, would not have shopped exclusively at Marks and Spencer, but would have been more comfortable in the aisles of Asda instead. While we applaud the Bishop’s message — that church-going isn’t just for the avocado-eating classes — we worry that he is dabbling in deeper waters than he realises.

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