Simon de Burton

What will the Queen make of Swatch’s Jubilee watch?

  • From Spectator Life

Despite having to cope with family strife, a partying prime minister, the unctuous musings of BBC Royal Correspondent Nicholas Witchell and, most recently, a bout of Covid, our Queen conducted herself in the only way she knows how during the first two months of her platinum jubilee – with the utmost dignity.

But ‘dignified’ might not be the first word that springs to mind in regard to a commemorative ‘timepiece’ launched this month by plastic watch pioneer Swatch.

The £83 effort designed to appeal to the proletariat is decorated with a cartoon Queen flanked by an eager-looking Corgi – and dressed in an outfit that changes from red to yellow to green as the days go by thanks to an adapted cog behind the dial that more usually powers a date display.

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Marked around the edge with gold dots to signify each year of the Queen’s record-breaking reign, the ‘How Majestic’ special edition is delivered in a box decorated with the image of a Coldstream Guardsman – and supplied with a ‘sparkly, silver-coloured crown’.

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