Wednesday saw a new entrant into the streaming world with the UK debut of Paramount+.
The launch event in London on Tuesday didn’t hold back on star power, with Kevin Costner, Sylvester Stallone, Gillian Anderson, Viola Davis, David Oyelowo, Michelle Pfeiffer, Chiwetel Ejiofor, Bill Nighy, Naomie Harris and Jessica Chastain all in attendance.
Unlike BritBox and Apple TV, who have built up content slowly, Paramount+ have decided to come out all guns blazing with their programming.
Apple TV+ boasted a limited slate of big-name originals when it kicked off in November 2019, but the likes of The Morning Show, See and For All Mankind were starry but not especially enthralling, as the service took time to find its feet with Ted Lasso, Severance, Mythic Quest, and Slow Horses.
BritBox lacked any original shows at launch (also November 2019), which made the UK-based streamer a less than compelling offering. When the new shows did eventually arrive, new dramas The Beast Must Die, Crime and Why Didn’t They Ask Evans? disappeared into the ether, although Irish dramedy The Dry has picked up positive reviews.
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