What the Heck boycotters can learn from Boris Johnson

You can tell a lot about the Left simply by reading the list of subjects which are trending on Twitter. Top spot this afternoon goes to the hashtag #BoycottHeck. If you are wondering what that means, Heck is a family firm based in North Yorkshire which until the weekend ran a blameless business making gluten-free sausages. Besides its traditional pork sausages, it has also established a reputation for its vegetarian sausages – winning plaudits from a great number of warm-hearted, peace-loving people of the Left.

That was, however, until Boris Johnson passed by on the campaign trail for the Tory leadership contest, and posed for a photo opportunity in a Heck-branded apron with the company’s products. Cue a Twitterstorm, of which the following two – relatively mild – tweets give a flavour:

‘I will #BoycottHeck anyone who supports a racist, arrogant, self-promoting, ruthless Trump loving arse hole deserves all they get. Hope Heck goes into liquidation now although feel sorry for the workers.