If you want a glimpse of the sort of election campaign we’re facing for the next few months, these posters from Labour and the Conservatives tell you everything you need to know.
The poster and the porkie
The Tories want to encourage voters to stay on the (apparently German rather than British and apparently heading nowhere) road to recovery, even if that involves leaping around between different measures of the deficit in order to give the impression of momentum. They want to talk about the economy because that’s their strongest issue.
Similarly Labour is staying where it is most comfortable, threatening the end of the NHS as we know it in posters released this weekend. Never mind that the line ‘the Tories want to cut spending on public services back to the levels of the 1930s, when there was no NHS’ is a good example of poetic licence.
The main difference between these particular posters is that the Tories have gone for a positive message about what they’ve achieved while Labour has gone for a negative message about what the Tories want to achieve.
Britain’s best politics newsletters
You get two free articles each week when you sign up to The Spectator’s emails.
Already a subscriber? Log in
Comments
Join the debate for just £1 a month
Be part of the conversation with other Spectator readers by getting your first three months for £3.
UNLOCK ACCESS Just £1 a monthAlready a subscriber? Log in