What should Jeremy Hunt do next to the NHS?

The Tories barely talked about the NHS during the election campaign. It was an area of Labour strength, and one Ed Miliband and Andy Burnham were keen to talk about as much as possible. But now they’re back in with a majority, the Conservatives are keen to start talking about the health service again, and to start trying to erode that Labour poll lead on the issue.

David Cameron and Jeremy Hunt yesterday announced their plans for a seven day NHS, but though announcements are always very handy for getting attention, the Tories need to strike a balance between lots of new initiatives and too much meddling that upsets people again. For however many years he has as Health Secretary, Hunt must work out how to fill his time, and how to improve the way voters view the Tories on the NHS. He has always been keen to pitch himself as the ‘patients’ champion’.