The ‘antitrust’ law suit launched by US authorities against Google has been reported as a potential turning point in the dominance of ‘big tech’ — and an echo of the courtroom dramas that diminished the excessive power of America’s late 19th–century oil, steel and railroad barons. But I wonder how much impact it will really have.
The allegation, in brief, is that Google has created an illegal near-monopoly by paying large sums to Apple and other smartphone makers to secure its position as the default search engine for billions of consumers, its grip reinforced by ownership of Android, the phone operating system, and Chrome, the popular browser — all of which also gives it a stranglehold on the digital advertising market. But like the battle a generation ago to diminish the alleged monopoly of Microsoft in the PC market, this one will run for years and enrich armies of lawyers, and most likely end in a fudged settlement.
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