About half of Britons game, playing on consoles, computers and smartphones. On average, Brits who game do so for about ten hours a week. Millions now watch other professional gamers compete with each other. Being a pro gamer has joined ‘football player’ and ‘rock star’ among the dream ambitions of young men. What’s more, Britain has a long history of making world-class video games and the industry is worth nearly £3bn to the UK economy.
The technology giants are now starting to acknowledge that people want to game just as much as watch TV shows. Google is launching a service that offers customers the chance to stream video games.

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