Jamie Bartlett

What Rory Stewart and Donald Trump have in common

What the hell has got into Rory Stewart? The man’s everywhere, outstretched phone in hand, like an Instagram influencer on the edge, asking people to come and talk to him about Brexit.

He’s at the Lewisham market by the stinky fish! No wait – now he’s on a train to Wigan. Now he’s talking Dari in Barking; now he’s in Kew Gardens searching for a Brexiteer. But wait: he’s on the move again, chatting in a taxi! Then to Borough Market, filling the tiny screen with his distinctive features. He has more energy than the rest of his rivals put together, and is even making arch-careerist Boris Johnson look indifferent about the leadership contest.  

This is all very smart. He seems to be the only one in the whole football team of Tory contenders who has realised the way to win a popularity contest in the age of social media is to get people talking about you.

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