Rory Sutherland Rory Sutherland

What do you get if you cross a suitcase with rollerblades?

How the best inventions are the result of evolution

Will the Google Chromecast finally make face-to-face chats emotionally tolerable? [Getty Images] 
issue 26 April 2014
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A 14-year-old at an American school recently caused a stir when he claimed that the US government could save over $400 million annually on the cost of printer ink if the default printer font were switched from Times New Roman to Garamond.

Major effects can often be achieved by relatively trivial improvements.

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