What Channel 4’s Jon Snow can learn from the Brexit Party

Since being elected a Brexit Party MEP, I have gone from gamekeeper to poacher as far as the broadcast media is concerned. Until six weeks ago, I had the privilege of being a commentator who could sit on couches endlessly pontificating. Now as a politician, I’m the target of my fellow commentators. They either discuss me in my absence or ask a series of staccato questions with little room for context or nuance. 

Maybe I’m fair game. After all, I have spent two decades as a Radio 4 Moral Maze panelist interrogating witnesses. This, perhaps, is my comeuppance. Yet what I’ve learned about the way the broadcast media works in recent weeks bothers me and I’ve been asking myself a question: what good does it do if journalism is reduced to demanding politicians ‘answer me – yes or no’? What do we lose when the media’s attitude to anyone who wins election is to deny them room for intellectual reflection or the chance to properly explore and think through ideas?

I mentioned this concern to one radio producer and she assumed it was because voters would expect simplistic answers, deliverable outcomes and ‘populist’ slogans from politicians. Ordinary folk, in this view, are not interested in complexities or subtlety. 

But that assumption is telling and wrong on two counts.