What Brown should say

Frank Luntz, the US polling guru whose Newsnight focus group gave David Cameron a crucial boost in the Tory leadership election, has an interesting piece in today’s Guardian. He argues that Brown is getting it all wrong and that people won’t be persuaded by his protestations that he wants to hear their thoughts. Instead, Luntz thinks that Brown needs to embrace who he is and persuade the public that these are serious times that call for a serious leader.

Here’s the opener for the speech Luntz thinks Brown needs to give:

“Some people say I’m boring. Well, they’re right. In challenging times such as these, Britain doesn’t need an entertainer. We need a leader. I know some people think I scowl too much, but frankly, I’m more concerned about what I’ve learned than how I look. I get up early, I go to sleep late, and I always work very hard.