The digital election battle is heating up. Just a few days ago the Labour party joined TikTok, the social media app. Today the Conservatives have followed suit. The Tories have launched on the app this Sunday with a post from Rishi Sunak heralding his new election policy: mandatory national service.
In the first video on the app, Sunak said:
‘Hi TikTok, sorry to be breaking into your politics-free feed – but I’m making a big announcement today and I’m told that a lot of you already have some views on it. So, first thing, no – I’m not sending everyone to go and join the army. What I am doing is proposing a bold new model of national service for 18-year-olds’.
@ukconservatives This will change lives #nationalservice #generalelection #uk #rishisunak ♬ original sound – Conservatives
Now given the polling suggests many younger people won’t be fans of the policy, it’s an interesting choice to launch the account now.
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