Waterstones deserves to be judged by its bookshop cover-up

Along with Aston Martin and Rolls Royce, Jaguar is, for most people, one of the great British blue chip motoring brands. When Inspector Morse drove around the not-so-mean streets of Oxford in his burgundy Jaguar Mark II, the implicit association between the terribly English detective and the quintessentially stylish car was one that lingered on