Yesterday, American bookstore Barnes & Noble launched its latest crusade against the Kindle. At a special conference at its New York headquarters, it unveiled the ‘Nook’ tablet to a raucous fanfare. The Bookseller reports that “everything about the press conference was an aggressive counter-punch to its main rival and its tactics”. The Kindle was compared to a “vending machine”, while the Nook was said to offer customers a better service.
The technology press is fairly impressed with the Nook. B&N have partnered companies like Netfix and Pandora to give users a wide choice of media, and long collaboration with technology manufacturer Foxconn, which worked on the i-Phone, has produced a screen that is superior to that of the Kindle. The tablet also has 11 hours of reading time; 3 hours more than the Kindle Fire with which it is competing. These advantages are somewhat undone by the Nook’s price, which, at $249, is $50 more than the top-of-the-range Kindle.
B&N claims
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