Tonight the Scottish National party released its latest party political broadcast on Twitter. Featuring a young red-haired woman sitting on a stool, striding around a stage, it flashes various images onto the back of a screen complete with melodramatic background tones.
Ignoring the Scottish government’s own record of the last 14 years on health, education, social mobility and every other matter of public policy, it asks: ‘Who will care? When you see your mother, your father, your brother, your sister, your grandpa and nan, how can we get governments that care about them. The governments that we can trust to work tirelessly for Scotland, day after day after day.’

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