Lucky viewers of BBC One this evening will have seen the Conservative party’s brand new political broadcast. Entitled ‘Securing a better future for your family’ — watch above — the saccharine video is designed to soften the hearts of even the most ardent Tory haters. Loaded with messages about abolishing the deficit, cutting income tax, investing in the NHS, creating millions of apprenticeships and extending Help to Buy, the PPB is targeted at one demographic: families.
The Tories are often accused of purely concentrating on the ‘grey vote’, with messages and policies designed to appeal to pensioners, who are much more likely to actually vote. But this broadcast features young families, explaining why stability, growth and jobs are so important for their futures. One family of note who make an appearance is the Camerons. At the end of this video, the Prime Minister is seen dining with his wife Samantha and their children.
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