Adrian Dannatt

Warhol, Rauschenberg, Johns and Tinguely all started out as window dressers

A new exhibition demonstrates why window dressing has always been the perfect way for an artist to learn their trade

‘Prada Marfa’, 2005, by Elmgreen & Dragset [© 2024/2025 Prolitteris, Zürich/Elmgreen & Dragset] 
issue 07 December 2024

Christmas, and in every city already crowds congregate around the festive department store displays in defiance of the apparent disappearance of the ‘high street’. For despite digital merchandising and online delivery, adults as much as children delight in this annual extravaganza, and such windows prove more popular than ever precisely because they cannot be enjoyed other than physically, in person.

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