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Wanted: Good PR for the National Trust

Today the news agenda has been dominated by Easter eggs — or just eggs, depending on who you speak to. Theresa May sent hacks into a spin on her official visit to Saudi Arabia when she declared the National Trust’s decision to drop the word Easter from the name of their egg hunts ‘absolutely ridiculous’. Jeremy Corbyn has since chipped in on the big issue of the day — expressing his disappointment that the National Trust has partnered with Cadbury for the hunt and thereby been commercialised.

So, given the bad press the National Trust is currently facing, Mr S was intrigued to see that the organisation has just placed an advertisement for a new ‘head of content and PR’:

Posted today, the winning candidate must ‘provide excellent supporter communications, PR, and multi-channel content, supporting the organisational marketing & communications plan’. This will also involve managing traditional press relations.

Just don’t mention Easter in the interview…

Steerpike
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Steerpike

Steerpike is The Spectator's gossip columnist, serving up the latest tittle tattle from Westminster and beyond. Email tips to steerpike@spectator.co.uk or message @MrSteerpike

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