If no-one was very excited about the launch of the Lib Dem’s election poster this morning, it wasn’t just because of the rain.
According to The Times, political posters are on their way out. Political parties are spending 50 per cent less on outdoor posters this year than they did in 2010, and unofficial reports have suggested that the Conservatives’ spending on outdoor ads is yet to hit seven figures. By the end of March 2010, the Tories had already splashed out over £3 million.
No doubt the barrenness of Britain’s billboards is partly the result of a lack of funds, but it’s also a conscious choice based on the belief that social media will win the election by reaching my undecided generation.
It’s true that the internet is changing politics. President Obama’s 2012 Twitter Q&A on the fiscal cliff crisis was a social media masterclass.
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