Kate Chisholm

Vision on

issue 05 January 2013

Something strange, very strange is going on. Take two sparky young, very young men, watch them launch their media careers a couple of years ago by creating zany videos and putting them up on YouTube. Witness the impish, imaginative duo going viral, followed by millions across the globe. Note that what they’re famous for are the videos, the visual gags; not for music, for sound, for aural wizardry. Who, then, might you expect to snap them up as the next best thing? The head of Sky TV? Or the controller of Radio 1?

In this topsy-turvy world, it’s Radio 1 who’ll be hosting Dan and Phil from 13 January onwards, giving them their own Sunday-night request show (produced by Alistair Parrington). That’s news enough: an internet phenomenon being taken up by radio, not TV or Hollywood. But as an added ‘wow’ factor Dan and Phil’s show will be the first radio programme that’s also at the same time ‘fully visualised’.

Comments

Join the debate for just $5 for 3 months

Be part of the conversation with other Spectator readers by getting your first three months for $5.

Already a subscriber? Log in