Hugo Rifkind Hugo Rifkind

Ukip is in the middle of the most cynical political repositioning ever

You can’t be both more Tory than the Tories and more Labour than Labour. But apparently you can tell people you are and it’ll work

UK Independence Party (UKIP) leader Nigel farage poses for photographs at party headquarters after Douglas Carswell won the Clacton-on-Sea by-election for UKIP on October 10, 2014 in England. Mr Carswell will become the first UKIP Member of Parliament. (Photo by Peter Macdiarmid/Getty Images). (Photo by Peter Macdiarmid/Getty Images) 
issue 18 October 2014

[audioplayer src=”http://traffic.libsyn.com/spectator/TheViewFrom22_16_Oct_2014_v4.mp3″ title=”Lord Pearson and Damian Green discuss Ukip and the Tories” startat=81]

Listen

[/audioplayer]I think I’ve cracked it. If you want to springboard your minor political party into the mainstream and take British politics by storm, then all you need to do is go on and on about helping the poor.

You don’t need to do much else. You certainly don’t need to modify your policies so that they actually help the poor. This would be overkill. Nor, frankly, do you even need to be 100 per cent up to speed on who the poor are. Feel free to conflate them with the elderly or the skilled working class or people who aren’t from London, or pretty much anybody, really. Steer clear only of easily identifiable actual minorities which your potential voters will know for certain they aren’t in. And don’t worry for a moment about any contradictions this broad approach might throw up. Heavens, no. Because the point here, remember, is not to actually help the poor. Screw that. No, the point is to discombobulate everybody else.

Chiefly discombobulated will be liberal, redistributive types, who were previously under the impression that it was they who were on the side of the poor, perhaps because they support policies designed to tangibly improve impoverished lives and stuff. This sort of objection is easily dealt with, though. ‘Aha!’ you must say to these people. ‘But you know nothing of the poor! Because you are out of touch!’

This will discombobulate them further. For they will not feel out of touch, these people, and certainly not compared with you. This will be on account of the way they probably live in cities, cheek by jowl with those less fortunate, and share streets, schools, hospitals, buses and lives with them on a daily basis.

GIF Image

You might disagree with half of it, but you’ll enjoy reading all of it

TRY 3 MONTHS FOR $5
Our magazine articles are for subscribers only. Start your 3-month trial today for just $5 and subscribe to more than one view

Comments

Join the debate for just £1 a month

Be part of the conversation with other Spectator readers by getting your first three months for £3.

Already a subscriber? Log in