Transforming the way fine wine is bought and sold

With his passion for wine and a relentless willingness to innovate, Gary Boom, CEO and founder of Bordeaux Index, a leading global fine wine and spirit merchant, has changed the way fine wine is bought, sold and traded. In 1997, when the company was founded, fax machines, mobile phones and good old-fashioned Royal Mail was how it was done. Indeed, Gary launched the business after ordering a case of one of the world’s most prestigious wines – and it was left on his doorstep in the rain.

Our unrivalled ability to source pristine wine in the market defined Bordeaux Index in the early days, and this remains a leading principle today. With a perfect balance of knowledge, passion and cutting-edge technology, we exist to disrupt the way that fine wine and spirits are bought and sold across the globe. Our clients have come to expect a level of care, transparency and performance that sets the future standard of the industry. All our clients – from many of the world’s most significant collectors and investors to those just starting their wine journey ­– benefit from Bordeaux Index’s differentiated expertise and cutting-edge approach to the global wine and spirits markets. Our open, honest and unstuffy way of working is universal and enjoyed by all.

Gary Boom has tasted some incredible wines in his life, and his early days as a collector inspired his mission to innovate within this unique marketplace.

‘I can remember the first time I drank really excellent wine. It was when I first came over from South Africa to England, and I drank a bottle of 1985 Lynch-Bages,’ he says. ‘Back then, I lived next to one of the very first Majestic Wine Warehouses nearby in Islington. I stumbled upon it on a Saturday morning and bought a few bottles. At the time the Lynch-Bages was something like £23 a bottle. At this time in my life, I was buying £5, £6, £7 bottles of wine, so when I took this home, it really was transformational. I didn’t know that the liquid I had been drinking vociferously since I was a student could be so good. I rushed back to Majestic and bought a few more bottles roundabout the same price, and that’s really what started me off on this journey back in 1988. It really was quite remarkable.’

Today Bordeaux Index is the largest seller of fine wine and spirits globally with a market leading and award-winning trading platform, LiveTrade. LiveTrade has changed the way fine wine is bought and sold worldwide. Instantly buy and sell, or place bids and offers in key wines from Bordeaux, Champagne, Italy and other world regions. Constant two-way pricing offers guaranteed trading liquidity. With no fees, trade from any In Bond warehouse with prompt payment and attractive prices. Find out more at Bordeaux Index Fine Wine & Spirits Merchant