Trade like a tradwife

I love to complain about my phone. It has ruined everything, from friendships to childhood to my memory. But if I stop the bitching and think clearly for a moment, I must admit that my phone is a far more liberating bit of kit than the washing machine or the contraceptive pill.

Largely that’s because my phone allows me to work from anywhere. For many women, particularly those with children, this is a dramatic and radical change. Claire Roscoe’s story is a good example. Both she and her husband lost their City jobs in the wake of the pandemic. Pregnant with her second child, Claire needed to find work again promptly.

Just over a year ago, Claire set up Tuesday’s Child, a company selling embroidered children’s jumpers via the e-commerce platform Etsy.