The row over Grant Shapps’ bingo poster is an example of what happens when politicians assume that what goes in the Westminster bubble stays there. David Cameron and Paul Dacre may be right that ’too many tweets make a twat’ and Twitter can be a ‘phoney world’. But occasionally, one tweet can move into the real world too.
As Isabel reported yesterday, Conservative HQ’s ineffectual response to the misjudged Bingo poster suggests that they hoped the anger could be contained amongst the anti-Conservative brigade, many of whom spend their days tweeting abuse to George Osborne. But the number of spoofs (a selection can be seen above) and the fury within the Conservative party made this irresistible for the print media. One day after the row, there were still 3,400 tweets an hour, or 56 every minute, of #ToryBingo, according to Hashtags.org:
Today’s newspapers show the damage of simply dismissing what happens on social media.
Britain’s best politics newsletters
You get two free articles each week when you sign up to The Spectator’s emails.
Already a subscriber? Log in
Comments
Join the debate, free for a month
Be part of the conversation with other Spectator readers by getting your first month free.
UNLOCK ACCESS Try a month freeAlready a subscriber? Log in