Outside of Westminster, cabinet reshuffles can be stale affairs. The who’s in and who’s out has a predictable rhythm, as half familiar faces trudge up and down Downing Street. So spare a thought for the social media editor running the Tories’ Twitter account, who has to drum up excitement for even the greyest of ministerial appointments. Today they succeeded in doing just that: by announcing incoming cabinet members as if they were football transfers.
‘NEW: Esther McVey signs for Cabinet. Done deal and starts today,’ screamed the Conservatives Twitter account. ‘AGREEMENT REACHED: Laura Trott takes up a position in the Treasury as Chief Secretary.’
Whoever is in charge seems to be trading off the success of Neapolitan journalist Fabrizio Romano who has transformed the way in which football is reported. He now has over 19 million followers on Twitter/ X and can rightfully boast to be one of the most influential journalists in the world.
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