Alex Massie Alex Massie

Tory Policy Refresh Strategy Unveiled

Courtesy of Ian Martin and Steve Hilton Stewart Pearson from The Thick of It. All too plausible:

Monday Lock-in with the Weather Guys, our team of digital analysts plotting cultural climate change. Useful prep for the forthcoming Media Policy Refresh. Aiming to roll this out after Christmas, when everyone’s more receptive to notions of shrinkage, frugality, Less Is More etc. Rethinking points already emerging. The Quango is dead. Long live The Hub. Out: “public consultation”. In: “forward niche matrixing”. Goodbye, tropegeist. Hello, Pixelated Society.

Quick fruit lunch, then we’re back on the synapse highway. More rethinking points: triangulations, forecasts, aftercasts, podcasts. Now we’re mantra-sifting: Sympathise, Empathise, Synthesise, Synergise. Synergy? Is that still viable as a concept? Maybe rethink synergy. Winergy? Does that even make sense as a word?

Whole gruesome brilliance here.

Get Britain's best politics newsletters

Register to get The Spectator's insight and opinion straight to your inbox. You can then read two free articles each week.

Already a subscriber? Log in

Comments

Join the debate for just £1 a month

Be part of the conversation with other Spectator readers by getting your first three months for £3.

Already a subscriber? Log in