George Osborne got the front pages he wanted this morning. ‘A budget for Sun readers’ proclaims his target newspaper. But Labour, which doesn’t have very much to say about the Budget, has been celebrating Grant Shapps’ unfortunate infographic which he tweeted last night which takes a rather David Attenborough-style tone when describing what hardworking people like to do in their spare time. ‘Cutting the bingo tax and beer duty to help hardworking people do more of the things they enjoy’ the image says. Labour is delighted and many Tories are horrified. George Osborne has been pressed repeatedly about it on his post-Budget broadcast tour.
I’ve just spoken to a Tory source who insists that ‘there never was a poster or digital campaign, it was only intended as an infographic.
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