Rory Sutherland Rory Sutherland

The Wiki Man: The inefficiency of email

<span style="font-size: 12pt; font-family: Georgia;">A fortnightly column on technology and the web</span>

issue 09 October 2010

To me this is a silly line of attack. That’s not to suggest there are no possible improvements to Royal Mail services — I can think of several. For instance someone should ask postmen to reverse their round every year, so that it isn’t always the same hapless householders (me, in this case) who receive their post after lunch. When they’ve finished that, they could also question the increasingly surreal placement of letter boxes (it’s now easier to post a letter in a peat-bog nine miles outside Thurso than at Victoria Station), or even adopt that clever Finnish idea where you can pay for postage using your mobile phone. However, as far as the basic service goes, I have no complaints at all. My father and I have sent or received 1,000 books and parcels via Amazon and eBay with a zero rate of loss and a minuscule level of delay.

So those letter-writers seem to be barking up the wrong tree. It is ridiculous to hark back to mid-19th century levels of service. In 1850 post was the single fastest form of communication, other than taking a message in person. After the invention of telegraphy and the telephone (and the fax machine — intriguingly there was a kind of fax service, the pantélégraphe, operating between Paris and Lyon in 1865), mail has sensibly not tried to compete on speed with electrons.

What’s more, to my mind, having simply one delivery of post a day is not a decline in service but an improvement. I recently visited Down House, Darwin’s home for most of his life. There the audio-guide explained how Darwin would receive about five postal deliveries a day. Thereby explaining, I suggest, why the beardie old bugger took 28 years to write On the Origin of Species.

GIF Image

You might disagree with half of it, but you’ll enjoy reading all of it

TRY 3 MONTHS FOR $5
Our magazine articles are for subscribers only. Start your 3-month trial today for just $5 and subscribe to more than one view

Comments

Join the debate for just £1 a month

Be part of the conversation with other Spectator readers by getting your first three months for £3.

Already a subscriber? Log in