Rory Sutherland Rory Sutherland

The Wiki Man: The billionaires who no one seems to hate

Two interesting news items coincided the other week

issue 10 September 2011

Two interesting news items coincided the other week

Two interesting news items coincided the other week. The growing debate about the relatively light tax burden shouldered by the massively rich and the partial retirement of Steve Jobs.

One dog failed to bark in the night. No one, as far as I can see, dared name Mr Jobs as one of the people who should pay more tax. In fact, for a billionaire head of a vast, powerful US multinational, Jobs has enjoyed a special indulgence: to some people his is almost the only acceptable face of capitalism.

Will Wilkinson, blogging for the Economist, suggests people are dazzled by the beauty he has created. An urban liberal consensus has no trouble loving an egotistical, wholly unphilanthropic billionaire capitalist, provided he has great design sense. But ‘…the guys who get rich digging oil out of the ground so we can charge our iPhones? Stick it to ’em, the greedy bastards.

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