Rory Sutherland Rory Sutherland

The Wiki Man: Tailor-made television

issue 31 March 2012

I could paint a Mona Lisa,
I could be another Caesar;
Compose an oratorio that is sublime.
The door’s not shut on my genius – but
I just don’t have the time.






Like Flanders & Swann’s sloth, many people are secretly convinced that they could write a masterpiece. Almost everyone also believes that they could start an internet business — if they only had the time.

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