Rory Sutherland Rory Sutherland

The Wiki Man: Making a hash of things

According to The Hitchhiker’s Guide to the Galaxy, every alien race in the universe has independently invented an intoxicating drink called ‘jinantonix’ or at least something that sounds very similar.

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Daniel McCarthy

A ripple, not a wave, will decide the US election

What can the 2020 and 2016 elections, the previous votes in which Donald Trump was the Republican nominee, tell us about today’s race for the White House? There are three layers to a presidential election, only two of which really matter. The overall ‘popular’ vote only counts for bragging rights. Trump has never won it.

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