Rory Sutherland Rory Sutherland

The Wiki Man: Making a hash of things

According to The Hitchhiker’s Guide to the Galaxy, every alien race in the universe has independently invented an intoxicating drink called ‘jinantonix’ or at least something that sounds very similar.

issue 26 March 2011

According to The Hitchhiker’s Guide to the Galaxy, every alien race in the universe has independently invented an intoxicating drink called ‘jinantonix’ or at least something that sounds very similar.

According to The Hitchhiker’s Guide to the Galaxy, every alien race in the universe has independently invented an intoxicating drink called ‘jinantonix’ or at least something that sounds very similar. It’s an idea which probably arose from the fact that, phonetically, ‘Gin & Tonic’ (or more often ‘Gin-Tonic’) is on a par with ‘OK’ or ‘Coca-Cola’ in being understood in every country on earth. Even languages which use a word for beer that sounds nothing like ‘beer’ generally refer to a ‘jintonic’, meaning that ‘jinantonix’ may well be the only four syllables guaranteed to get you an alcoholic drink in every bar on the planet.

Are there any exceptions? If anyone knows a language (Estonian? Arapaho?) where the word for Gin & Tonic is pronounced nothing like Jinantonix, then send a tweet and I’ll be delighted to report back — just use the hashtag #gintonic.

Which takes me neatly from the most consistently named thing on earth to its complete opposite. There are about eight different words for it in English, few of which are understood on both sides of the Atlantic. French-speaking Belgians and French-Canadians call it something different from the French themselves. Almost every major language seems to have more than one name for it, with the meaning of these words typically having nothing in common. Oh, and the official name for it is used by almost no one, and yet still manages to be spelled in four different ways. It is, in short, the most semantically and orthographically f***ed-up thing on the planet.

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