Rory Sutherland Rory Sutherland

The Wiki Man: Making a hash of things

According to The Hitchhiker’s Guide to the Galaxy, every alien race in the universe has independently invented an intoxicating drink called ‘jinantonix’ or at least something that sounds very similar.

issue 26 March 2011

According to The Hitchhiker’s Guide to the Galaxy, every alien race in the universe has independently invented an intoxicating drink called ‘jinantonix’ or at least something that sounds very similar.

According to The Hitchhiker’s Guide to the Galaxy, every alien race in the universe has independently invented an intoxicating drink called ‘jinantonix’ or at least something that sounds very similar. It’s an idea which probably arose from the fact that, phonetically, ‘Gin & Tonic’ (or more often ‘Gin-Tonic’) is on a par with ‘OK’ or ‘Coca-Cola’ in being understood in every country on earth. Even languages which use a word for beer that sounds nothing like ‘beer’ generally refer to a ‘jintonic’, meaning that ‘jinantonix’ may well be the only four syllables guaranteed to get you an alcoholic drink in every bar on the planet.

Are there any exceptions? If anyone knows a language (Estonian? Arapaho?) where the word for Gin & Tonic is pronounced nothing like Jinantonix, then send a tweet and I’ll be delighted to report back — just use the hashtag #gintonic.

Get Britain's best politics newsletters

Register to get The Spectator's insight and opinion straight to your inbox. You can then read two free articles each week.

Already a subscriber? Log in

Comments

Join the debate for just $5 for 3 months

Be part of the conversation with other Spectator readers by getting your first three months for $5.

Already a subscriber? Log in