Rory Sutherland Rory Sutherland

The Wiki Man: Better than a ride on a banana

issue 22 October 2011

A friend of mine once spent a week on a vast luxury yacht cruising the Mediterranean. It was all jolly pleasant, he remembered, except for a strange thing: throughout the entire trip, the only time the shipboard party had experienced what you might call ‘fun’ was when somebody discovered in a locker some kind of giant inflatable banana which could be towed behind the ship’s speedboat while everyone clung on. The yacht was OK, but the inflatable banana was utterly brilliant.

It confirmed a suspicion I have always had about yachts — that there is more joy to be had pootling around a harbour in the tender than there is to be had from crossing an ocean in the ship itself. Self-aggrandisement aside, small boats seem a lot more fun than big ones.

Perhaps the world could be saved a great deal of wasted effort and misdirected ambition if only an independent panel of experts were given the job of ranking all forms of expenditure in order of pleasure delivered per pound spent.

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