Rory Sutherland Rory Sutherland

The Wiki Man: App happy

issue 03 December 2011

If you are a Spectator subscriber, the plastic wrapper in which your magazine arrived this morning is probably already in the bin in the kitchen. By now it has been joined by two sodden teabags, four strips of bacon rind and a couple of eggshells. Try to steel yourself now, pull on a pair of Marigolds and retrieve it. Because printed above your name and address on the slip of paper inside is something called your subscriber number. Write this down on a piece of paper and keep it somewhere safe.

In the next few weeks, after many months of development, the Spectator launches its iPad and iPhone application, use of which is completely free to Spectator subscribers. Or, to be exact, it is free to Spectator subscribers who can find their bloody subscriber number, whatever that is, for God’s sake, damn it. So I thought I should remind you to record this number now to help avoid any hypertensive episodes.

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